A quick look in your office’s drink ware cabinet will probably reveal a multitude of personalized coffee mugs, an indicator of how popular they are as promotional products. despite newer promo products that feature technology from the computer age, coffee mugs, along with ink pens and key chains, remain the most durable staples of promo product lineups worldwide, a strange phenomenon considering that most people would likely opt for high tech items over the obligatory mug. but consumer preference isn’t the only thing that determines an item’s effectiveness.
If the past century of promotional product sales is a guide, custom mugs/cups are here to stay. but that doesn’t mean that they accomplish what you need them to: the portrayal of your company’s logo and contact information in a clear fashion upon an object whose usability and longevity leads to your info will be seen over and over again for the foreseeable future. to find out whether promo mugs are valuable as promotional items, we evaluate them in terms of the four criteria that usually determine a promo product’s success or failure: advertising space in terms of product scale, usability, appeal and longevity.
Advertising Space
Most coffee cups have good advertising space in terms of product scale, featuring generous space in which to place a logo and contact information. while some companies opt for oversized cups due to their novelty and increased scale, it’s important to consider how often such cups would be used at home or in the workplace, which leads to the subject of the cups’ usability.
Usability
Coffee mugs have been highly used since their invention, and that bodes well for including them in your line up of promo items. but it’s important to choose your mugs carefully. while novelty drink containers have their place as promo items, they’re best implemented in addition to more traditional containers and not in place of them. That way, you have containers that are used frequently and ones that grab special attention when they are eventually used.
Appeal
We seldom think of an item’s utility as comprising its appeal, but this is commonly the case with coffee cups. a cup that offers good ergonomics, keeps its contents warm, and isn’t prone to spills usually wins the day. Therefore, while novelty cups might offer the most visual appeal, it’s best to focus on implementing ones whose characteristics appeal to the consistent coffee drinker, such as ergonomic design and good insulation.
Longevity
Both ceramic and insulated plastic/metal containers last a long time, with their logo and contact information often fading away before they loose their usability. Ceramic models, of course, run the risk of being broken. but the presence of decades old ceramic containers in home and office kitchens shows that they indeed survive. overall, all types of coffee mugs have excellent longevity.
Personalized Coffee Mugs: How Do They Work a Promotional Items?
